Then conversion campaigns help you drive actions on your website, tracked by the Pinterest tag. At first its goal can be to get you the cheapest traffic to your site. From initial pin click, to outbound click to your website, to add to cart, to purchase.Ĭonversion campaign will optimize towards the next step in the buying journey. It is a campaign that is aimed at moving a prospect to various events on the buying cycle. Do you know where to look for that? 🙂 Pinterest Ads: What is a conversion campaign? One of the first things I look for is to make sure there are enough people to target.
First, you need to make sure you are set up for success. I mean c’mon isn’t that what we all want, faster sales? Well sorry but as a Pinterest expert that is not always the best strategy. One of the most common mistakes that businesses make is that they are too quick to choose a conversion campaign. Pinterest ads: Are you thinking about investing your marketing dollars in Pinterest ads? Warning!
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